It was such a pleasure working with Matt on Get Shift Done for NewCo. He hit the ground running immediately, took charge of the editorial operation, and was successful in spinning up a whole stable of writers and a fantastic pipeline of content that we needed to meet business demands. He was comfortable with ambiguity all along the way -- a crucial asset to anyone working at a fast-moving start-up.
I would recommend him highly for anyone looking for a super-organized, motivated self-starter. His deep expertise in SEO and SEM was icing on the cake!
Working with Matt is a joy, he's always on time, on point, brings the quality, and is in a good mood. That last part is particularly impressive given his colleague (me!) isn't always in that disposition!
Matt was one of the first on-board to help us launch a large digital content product, and his help, expertise, and output were top-notch. Matt is a true digital native and understands the online marketing world. He's able to guide others by creating great content and can help solidify the strategic frameworks needed for effective projects. Matt is also truly a pleasure to work with.
I have to say Matt About Business has become not only one of my favorite blogs that I check religiously but most practical, useful and immediately beneficial.
I've been selling online since 1995 so I know the hard work this field lays out for anyone working in the space and I *really* appreciate your dedication Matt to get things right and present such concise, quick/short and intensely researched info...You really stand apart from 99% of the biz blogs I come across.
The info here is pure gold for anyone just starting out -- If this kind of information was around when I started out two decades ago, the process would have been easier to navigate.
When I was looking for freelance writing jobs, Matt provided a downloadable tutorial that has helped me find work since Day 1.
His blogs, guides and commentaries, since re-branding as Matt About Business, are not only informative, but engaging and entertaining as well. The appealing way Matt presents information to his clients keep me checking his site regularly as I form an online business of my own! Trust me, you'll not be sorry for doing business with him.
I worked with Matt to produce video/article reviews of various business courses and products, and it was a great experience. Matt is extremely tech savvy, knows his field inside and out, and is able to translate his ideas into understandable reality - not a common trait! I wholeheartedly recommend him for any online business related question.
Matt has the unique ability to translate/communicate complex subjects in a meaningful way. His high energy level and dedication to developing solutions that benefited all levels of users in our organization and for our customer base were a tremendous asset to me and my associates.
Reviews of My Book
When it comes to finding customers online, content is king. Matt’s book will help your business take the throne.
If you’ve been thinking about using content marketing, but haven’t quite gotten to it or if you’re not quite sure about jumping into content marketing and need some additional insight, “The Beginner’s Guide to Content Marketing for Small Businesses” is a great first step that will get you going in the right direction.
If you’re looking for targeted online traffic full of customers who are ready to take action, Matt’s book is a great place to start. I can’t wait to share it with my small business audience!
Many entrepreneurs and business leaders read about content marketing, but have no idea how to do it or where to start. Matt Mansfield makes it easy for you to not only figure out how to include it in your larger marketing mix, but how to get started without spending all day, every day creating content.
Learn how to put Google to work for you and how to distribute your content so your target audiences find it. “The Beginner’s Guide to Content Marketing for Small Business” will get you where you need to go.
Most eBooks fall short of truly helping businesses reach their potential. But in this case, Matt Mansfield has nailed it because he has written a book about Content Marketing that any small business owner could understand and implement.
With a clear step-by-step style in his approach to this book, Matt has achieved what every true “content marketer” should be– a great teacher who understands his audience.
Done right, content marketing can be a very profitable way to drive new business. Done wrong it will be a ravenous money pit. Start the right way, with the right tools, read Matt’s book first. Your bottom line will thank you.
Matt Mansfield is trying to put content marketers like me out of business! His book is so thorough that anyone can succeed with content marketing. Time for me to find a job!
Matt gave me focus on where I need to deliver content, how I can deliver it and ideas for content geared specifically to my audience, all without overwhelming me.
After publishing the FIRST piece of online content using Matt's system, I was offered the chance to speak in front of 400 potential new clients.
This is the best investment I have made in my business!
I had the pleasure of meeting Matt Mansfield after I won a Grand Prize for the 2011 Pitney Bowes Small Business Makeover. Matt was one of the small biz experts assigned to my company to take an honest look, make recommendations and work with me to implement the recommendations.
Matt's low key style, common sense approach and ability to explain techie stuff really well made for a fantastic session. He helped me better and clearly understand how my online presence translates to the day-to-day (offline) operation of my small baking business.
Over the next few months, I will be implementing many of his suggestions as I get my e-commerce site up and running and continue to work to improve my blog. Many of the changes are subtle, but I'm finding that many small changes for my biz are adding up to something great!
I came to Matt because I had gathered over 4,000 Facebook fans, but I didn't know how to consistently convert those fans into qualified leads.
Matt showed me a number of easy-to-implement ways to turn my Facebook fans into qualified leads consistently and I'm thrilled with the results. I'm getting more leads from social media than ever before and I couldn't have done it without Matt!
When I sneeze I reach for a tissue, when I'm thirsty I get a glass of water, when I want an answer on about how to navigate the online world, I call Matt.
He is a one stop directory for all the online questions, needs and troubleshooting I need to do for my business, as well as my clients.
Not only does he possess an expansive grasp on all the online resources available for small business, he is able to explain the how and why of using them in easy to understand and simple ways.
Matt was really awesome! I had a problem to solve in my WordPress site for a special sale and he answered my cry for help right away - and at night. He was friendly and figured it out right away. Great service, made it a pleasure!
I had the good fortune to work with when he was responsible for the creative design, development and deployment of our website. The website was used for marketing/branding purposes but was also the portal that our customers used to conduct B2B transactions.
Matt was a positive force in the company – his positive, can do attitude was key to our successes. Matt's work always exceeded my expectations and those of our customers. The site projected a strong brand, was easy to maintain (due to Matt's deployment of a content management tool) and was easy to use. If I were to start a new company tomorrow, Matt would be one of the first people I'd call.
Matt provided artistic creativity and technical excellence in designing this new company's web site look and feel to ensure a satisfying user experience. This was especially challenging because the site was comprised of five separate hosted sites integrated into one seamless user experience - not all owned by MetalMaker. Matt drove consistency of look and feel across all sites working within the company and across other providers linked into our site. This led to Matt's second major contribution.
He ensured consistent information flow of data between sites and accessibility across sites. This became a contractual requirement to a strategic industry investor, but with Matt's help the company secured $3 million in funding from this strategic partner.
Finally, in a startup environment, Matt supplied endless energy and enthusiasm at all times, when things were going well and when startup problems needed to be addresses. Even if the problems were not in his area of responsibility he was supportive.
I fully endorse Matt's work because he always delivers and exceeds expectations.
Matt combines a rare combination of skills which make him an extremely valuable member of any team. He is able to be highly conceptual and visionary while also being extremely detail oriented. Matt is also one of those people who never forgets anything and always completes his work at the time he promised.
I highly recommend Matt and look forward to collaborating on more projects with him.